Orchestrator
    1. Phrase
    2. Phrase Orchestrator
    3. Orchestrator

    Auto Adapt (Orchestrator)

    Content is machine translated from English by Phrase Language AI.

    Auto Adapt is a Phrase-developed generative AI capability.

    Auto Adapt uses Generative AI to improve and transform a translated document. It restores fluency and consistency, improves grammar and ensures that brand terminology is used accurately. Customers can transform target text to meet their brand voice and audience requirements by specifying the formality level to apply to a document, and by inputting content requirements.

    Powered by an interaction with multiple of OpenAI’s latest models, Auto Adapt retrieves source and target text, the project term base, formality requirements and content requirements, and transforms content at speed.

    Auto Adapt is available as an action in Orchestrator and is configurable via the Orchestrator workflow editor. The Auto Adapt with Human Review workflow template provides an example of one possible use case.

    The Auto Adapt action consumes AI Units (AIUs). Customers do not need their own OpenAI credentials to start using it.

    To ensure timely processing, the recommended input limit is 5,000 words.

    Use cases

    • Creative adaptation and generation of content

      Auto Adapt transforms existing content to produce new content. This makes it useful for generating variants of text, such as for new audiences.

      • Transform product copy to suit a new audience segment.

      • Change product descriptions to appeal to buyers in a new market.

      • Make subtitles and in-game text consistent in gaming and media content.

      • Create targeted SEO and marketing copy for each locale and segment.

      • Tailor training materials to the reading level of audience.

      • Refine internal communications to meet the needs of multinational teams.

      • Use inclusive and age-appropriate language for online copy.

      • Correct use of domain terminology for regulated industries.

      • Proofread and fix website content.

      • Improve source content for localization.

    Since Auto Adapt transforms content creatively, the target content processed by Auto Adapt departs from being purely a translation of the source content. While Phrase QPS captures some changes, it may not fully assess the effectiveness and quality of adapted content.

    Language support

    Although Auto Adapt may support many language combinations, we have determined a set of recommended language pairs selected to adhere to Phrase’s high-quality standards:

    • English

    • French

    • Italian

    • Spanish

    • Portuguese

    • German

    • Dutch

    • Swedish

    • Danish

    • Norwegian Bokmål

    • Norwegian Nynorsk

    • Finnish

    • Hungarian

    • Estonian

    • Czech

    • Russian

    • Polish

    • Bulgarian

    • Greek

    • Latvian

    • Chinese Simplified

    • Chinese Traditional

    • Japanese

    • Korean

    • Thai

    • Vietnamese

    • Indonesian

    • Arabic

    • Turkish

    • Hindi

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